Mass General BRIGHAM healthcare

2017 - Present

Senior Manager, Marketing Analytics and Data Science (Mass General Brigham)
2021 - Present

Technical Innovation

• Collaborated with IT to create a data lake in Azure and Snowflake to centralize and automate marketing data

• Responsible for switching web analytics from Google Analytics to Piwik Pro, including implementing, testing event tags, and standardizing analytics for 10+ hospital entity sites

• Launched analytics in Tableau to combine Google Analytics and Piwik Pro data

Insights

• Collaborated with subject matter experts to deliver insights-forward reporting and drive web content, social media, and web UX strategy

• Supported analytics colleagues to determine the story behind campaign analytics trends

• Implemented a content scorecard in collaboration with the web content team to identify high and low-performing pieces of web content

Privacy

• Assessed and implemented systems to ensure web privacy (per HIPAA)

• Served on the Digital Privacy Committee

Marketing Manager, Digital Analytics (Mass General Hospital)
2017 - 2021

Technical Innovation

• Built team analytics and systems from the ground up using Google Data Studio

• Collaborated with subject matter experts to create self-service dashboards and reporting

• Improved data accessibility and timeliness by automating with APIs

• Implemented utm tracking systems to allow more complete analysis

• Collaborated with website redesign vendors to expand event tagging systems

Insights

• Investigated web traffic to determine UX challenges

• Analyzed web survey data to identify web visitor pain points

Road Scholar            

2014-2016

Digital Marketing Analyst II
Analyzed B2C digital trends; strategized and managed paid SEM, display, and social marketing campaigns; implemented and managed new tech; created visually dynamic reports; used data insights to make a positive impact on leads, enrollments, and strategy.

Network Health   

2011-2013

Provider Marketing Specialist
Produced B2B communications; project managed and collaborated on content with SMEs; analyzed website and email traffic.

Pearson Education     

2006-2011

Executive Assistant
Reported trends; tracked digital piracy; managed the editorial process.

ANALYSIS

AUTOMATION

BUSINESS INTELLIGENCE

COLLABORATION

STRATEGY

VISUALIZATION

WEB ANALYTICS

Excel ▪ Python/R ▪ Tableau ▪ Data Studio

Python ▪ APIs ▪ Tableau ▪ Google Tag Manager

Tableau ▪ MicroStrategy ▪ Business Objects

Iterative development ▪ Coaching ▪ Google Co-Lab ▪ Teams

Channel health ▪ Paid search ▪ A/B testing ▪ Campaign analysis

Tableau ▪ Python/R ▪ MicroStrategy ▪ Data Studio § Excel

Piwik Pro ▪ Google Analytics ▪ Sprinklr ▪ SEMRush